Consultative Selling

Home Consultative Selling


We fundamentally believe that with all other things being equal, it is the consultative approach, relationship, and professionalism of the frontline sales team that interacts with various levels of the customers/clients which can create that ‘differential factor’ that one is looking for.

Our Approach

This workshop has been designed to address the attitude of sales people – attitude towards customers, towards selling- passion and an enjoyable experience, as a profession, attitude towards themselves in terms of ability and desire, their beliefs and conviction.

With this we aim the participants be able to recognize the difference between selling and relationship/consultative selling, classify the buying and selling steps, recognize and address the professional and personal needs of customers, recognize the power of objections and convert them into business opportunities.


The methodology involves facilitator led discussions, role plays, and other theatrical tools such as games, audio visuals, self assessments, group activities, process labs, etc.